We are delighted to welcome Brand Marketer, Joe Pullos to our Singapore Board.
Joe has over 20 years of experience in leading customer experience, brand strategy and creative execution across a variety of sectors including media, retail, financial services and entertainment. He has worked on iconic international brands like ANZ, Zurich, Westpac, BOQ, Virgin Money and News Corporation.
Joe believes in the power of creativity to drive change and was the Official Representative of Cannes Lion in Australia for many years and more recently lead Spikes Asia, the biggest festival of creativity in APAC.
What’s your golden rule?
Never lose sight of the commercial objective.
Who has been your biggest influence?
My previous leader from NewsCorp, who backed me 100% and taught me so much.
What is your most hated business expression?
“Augh….I’m so busy!”
What’s the smartest business idea you’ve ever had?
Connecting creative excellence with marketing ROI.
Which leader do you admire most and why?
Tim Cook, the CEO of Apple. He’s razor sharp, super smart, very understated and a champion of diversity and inclusion in the world of Tech.
What’s your favourite word?
YES
Tell us a secret.
My side hustle is interior design – I love it!
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