Iciri is a seasoned marketing leader with expertise in sports, entertainment, and partnership marketing. As Regional Head of Sponsorships at Mastercard Asia Pacific, she leads strategic partnerships with iconic platforms and talent including the Australian Open, League of Legends, Tokyo Marathon, Lionel Messi and UEFA.

A former professional tennis player, Iciri has driven high-impact campaigns, cross-industry collaborations, and sponsorships for global brands like Amazon, Intel, and Adidas. Her work blends innovative marketing with fan-first strategies to build brand equity and drive engagement across traditional and digital platforms.

Iciri brings a unique perspective to the evolving intersection of sports, gaming, and technology. She offers insights into digital transformation, global brand partnerships, and the growing role of fan engagement in shaping loyalty and business growth, both within the gaming sector and beyond. Her experience spans industries and continents, positioning her as a key voice in the future of sponsorships, partnerships and consumer marketing.