Helena Verellen

Helena Verellen is the Chief Marketing Officer at The Second City and a global brand strategist with 20+ years of experience leading growth for Sesame Workshop, Audible, WWE, and Sony Music. She is also the co-founder of QelviQ, a smart wine tech startup, and serves on the NYC Board of The Marketing Society and the Advisory Council of the New York Urban Debate League. Fluent in multiple languages and known for blending creativity with data-driven strategy, Helena has scaled international markets, built high-performing teams, and launched campaigns that deliver lasting impact.