Gush Mundae
Founder, Bulletproof
Gush Mundae is the founder of Bulletproof, the world’s largest independent brand design agency with studios across London, New York, Dubai, Singapore, Amsterdam, Sydney, Melbourne and Shanghai.
He founded the agency in 1998 with no business plan - just a belief in creating bold, fearless work that drives real impact for clients. The name itself comes from the art school crit wall he studied at, where only the most impenetrable ideas wouldn’t be shot down.
Today, Bulletproof partners with brands including Mondelēz, Omniyat, Aujan Group Holding and Diageo. Gush continues to lead the agency’s growth, staying close to the work and driven by the same spirit that started it all - creating ideas that stand up, stand out and endure.
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