G is the Vice President at Alshaya Primark, steering the brand with values based leadership and a focus centered on elevating Product, Customer, Experience, and People.

G’s passion for retail began on the shop floor, fueling a career that has seen him drive omnichannel growth, operational excellence,  regional expansion, and brand elevation with Alshaya H&M across the Middle East.

Hailing from London, G brings a vibrant mix of energy and curiosity wherever he goes. A true sports enthusiast, he finds his balance through football, MMA, boxing, hiking, and anything that keeps him active and challenged. His creative eye comes alive through his love for fashion, interiors, and architecture, while travel and music continue to inspire his sense of exploration and perspective.