Gabrielle Hase is a London-based digital commerce strategy consultant. An experienced and innovative entrepreneur, Gabrielle has broad experience in all aspects of eCommerce, direct marketing and strategic brand management. Since moving from the US ten years ago, Gabrielle set up Soleberry Advisory and has worked with leading consumer brands on building their online presence and increasing market share.

Gabrielle’s achievements include managing leading leisure brand Sweaty Betty’s global eCommerce business; accelerating L.K Bennett’s domestic and international online sales and launching TKMaxx.com, which opened an entirely new route to market for the European retailer.

Gabrielle is a Non-Executive Director for two retail technology businesses which sit at the heart of the multi-channel customer journey. Combined with her operational experience working with retail brands, these roles offer Gabrielle a unique perspective on what the customer needs today and how their demands are changing the way retailers and brands compete in the market. She also sits on the Board of Tate Enterprises, the commercial arm of Tate Galleries, where her experience helps the cultural institution reach new and different audiences via it’s online presence.

Gabrielle received an MBA from The Warton School of Business.