Digital Day 2020

09:15am SESSION 1 

Welcome by Host 

Zoe Kleinman and The Next Big Thing! 

Zoe Kleinman a leading technology journalist and presenter at the BBC, with a real passion for all things tech and over ten years of broadcasting experience.  From cybersecurity and hacking to artificial intelligence and driverless cars, she brings tech stories to a mainstream global audience of millions across international radio, TV and online outlets including Radio 4’s Today programme and BBC World News.

She also travels the world in search of the Next Big Thing – flying selfie-taking drones in the Nevada desert, spending the night in a house full of robots, being turned into a human beatbox, climbing Mount Everest (using Virtual Reality, in a hotel room in Las Vegas) and trying to survive for 48 hours using only Bitcoin on the Isle of Man (she discovered it was easier to buy beer than breakfast).  We’ll hear a bit about her tech experiences before the day kicks off! 

09:30am SESSION 1 (continued) 

The Aspiration Window 

Andrew Tenzer, head of Insight and Strategy, Reach 

Understanding and shaping people’s aspirations is the stock in trade of advertising and marketing. From keeping your whites white to saving the planet, advertising now seems to have something to say about every conceivable human goal. But our understanding of aspirations are determined by our subjective experiences, and this creates a profound creative and executional challenge for the industry. 

For the past three years, Reach Solutions has been using groundbreaking techniques from the world of cognitive and social psychology to reveal how people working in advertising and marketing unconsciously interpret and experience the world differently to mainstream audiences. So this begs the question - can we really understand mainstream aspirations? 

In the eagerly anticipated follow-up to the award winning 'The Empathy Delusion', The Aspiration Window will explore the aspiration gap between our industry and the mainstream. It will reveal why this gap inevitably leads to aspiration failure, and advertising that is too often wide of the mark.

Andrew Tenzer is Director of Group Insight for Reach Plc. He is responsible for designing and executing insight across its portfolio of brands. Andrew has worked at some of the most prestigious media brands, including Channel 4 and the BBC. He has delivered several award-winning projects throughout his career. Passionate about marketing and advertising, Andrew is obsessed with understanding what makes people tick. @thetenzer  

10:30am SESSION TWO

Gabrielle Hase, Digital Non-Executive Director and Advisor

E-Commerce Futures: Building your Online Presence and Increasing Market Share  

Gabrielle Hase is a London-based digital commerce strategy consultant. An experienced and innovative entrepreneur, Gabrielle has broad experience in all aspects of eCommerce, direct marketing and strategic brand management. Since moving from the US ten years ago, Gabrielle set up Soleberry Advisory and has worked with leading consumer brands on building their online presence and increasing market share.

Gabrielle’s achievements include managing leading leisure brand Sweaty Betty’s global eCommerce business; and launching TKMaxx.com, which

opened an entirely new route to market for the European retailer. Gabrielle is a Non-Executive Director for two retail technology businesses which sit at the heart of the multi-channel customer journey.  Combined with her operational experience working with retail brands, these roles offer Gabrielle a unique perspective on what the customer needs today and how their demands are changing the way retailers and brands compete in the market. She also sits on the Board of Tate Enterprises, the commercial arm of Tate Galleries, where her experience helps the cultural institution reach new and different audiences via its online presence. @SoleberryLtd

11:30am SESSION THREE

Simon Woods, Design Director and Head of Public Sector at Fjord  

Top Ten Digital Trends for 2020 

Simon is Design Director and Head of Public Sector at Fjord – Accenture’s design and innovation agency. He’s interested in how technology is changing society, politics and business, and the role for design in tackling the challenges these changes can present.  Every year, Fjord Interactive's design and innovation practice–crowdsources trends for the year ahead from its network of 1,200 people in 33 studios worldwide. With new studios opening in Japan and across Latin America, this year’s Fjord Trends are our most globally diverse. They will run through the top ten that agencies and clients alike need to know about.
 

12:30pm SESSION FOUR

Mark Elliott, Programme Director of CivTech, Scottish Government

Digital Transformation: What We Can Learn from the Public Sector 

Mark has a long, successful track record working in both the creative and the business sides of the digital and creative industries. While CEO of the highly successful DigitalCity in NE England, he helped hundreds of companies grow as fast and effectively as possible, and was a key player in The Difference Engine - Europe’s first tech accelerator. Moving north in 2013 he ran the UP Accelerator, Edinburgh and then joined the fun at CivTech, first as its Head of Accelerator until taking over as Programme Director in summer, 2019.

1:30pm SESSION FIVE

Caroline Harrison, Head of RBWM Marketing, HSBC

Building Fundamentals for Success 

Caroline Harrison is the Head of Marketing at HSBC, one of the largest banking and financial services organisations in the world. Caroline is responsible for managing all performance marketing channels & customer engagement for the retail bank. With over 15 years’ digital marketing experience, her role is to grow digital sales, foster effective collaboration and deliver innovative and data led marketing for the bank.  Caroline will talk through her team’s journey of fixing the fundamentals and how they are looking to super-charge their activity to maximise sales. She will talk data, tagging and tracking and also touch on their in-housing journey. 

2:30pm SESSION SIX

Ed Newton-Rex, Product Director, AI Lab, Europe at ByteDance (TikTok)

The Rise of Creative AI 

Ed Newton-Rex is an entrepreneur, musician and one of the world’s leading  experts and communicators in artificial intelligence and creativity. Ed founded Jukedeck, the first tech startup in the field of artificially intelligent music composition, which in 2019 was acquired by ByteDance, the company behind social media giant TikTok.  Having graduated from Cambridge University in 2010 with a Double-Starred First in Music, Ed learnt to code in order to start Jukedeck and built the company’s first AI technology himself, with investment from Cambridge University. Jukedeck developed patented software that autonomously composed original music on demand, allowing non-musicians to easily create rights-cleared music in seconds. The technology was used to create more than a million pieces of music, which were used as backing music in online videos, ads, TV and radio shows, podcasts and games. Jukedeck won a number of awards, including a Cannes Innovation Lion. It was named one of WIRED’s ‘hottest European startups’, was nominated in the WIRED Innovation Awards and was profiled in major media from The New York Times to the Financial Times.

Ed has been named one of Business Insider’s 30 most creative people in UK tech and is one of 20:40’s Leaders of the Future, announced at the House of Lords in September 2019.

3:30pm SESSION SEVEN

Amy Williams, Founder, Good Loop 

Marketing for Good - The New Power of Advertising

Amy Williams is on a mission to convert people’s attention into funds for good causes. She co-founded Good-Loop in 2016 after stints at advertising giant Ogilvy London, and a soup-kitchen in Argentina, to make ethical behaviour easier for consumers and more profitable for companies. Today working with the likes of Nestlé, Unilever, the Co-Op, Coca-Cola and H&M, Amy’s ‘ethical ad platform’ rewards consumers who choose to watch an ad by donating to their chosen charity, whilst delivering better ROI for advertisers. It’s Yin Yang, win-win. Amy is one of Forbes Europe’s 30 under 30, eConsultancy’s Rising Star of 2019 and a face of the United Nations #SheInnovates global campaign.

4:30pm SESSION EIGHT

Zanna Wharfe, Strategy Director, We Are Social 

Creative Social Commerce – What’s next and what works 

Zanna will look at the latest creative digital thinking and applications for brands with a particular focus on the commerce application. Case studies will include Guinness, Dr Martens, adidas and Vodafone. We Are Social is a global agency with more than 800 social experts in 13 different countries. They believe in people before platforms and the power of social insight to drive business value, and call this social thinking.