Caroline Harrison is the Head of Marketing at HSBC, one of the largest banking and financial services organisations in the world. Caroline is responsible for managing all performance marketing channels & customer engagement for the retail bank. With over 15 years’ digital marketing experience, her role is to grow digital sales, foster effective collaboration and deliver innovative and data led marketing for the bank.  Caroline will talk through her team’s journey of fixing the fundamentals and how they are looking to super-charge their activity to maximise sales.