Franziska Gregor

Franziska Gregor is the Managing Director of Serviceplan Culture, a creative agency focused decoding culture and community-driven brand strategy. With over 18 years of experience at leading agencies across Europe and the US, she bridges creativity, technology and trend insight to help brands resonate with (sub-) cultures. Franziska previously led creative partnerships at TikTok and serves regularly on international award juries. Her work centres on making brands culturally relevant while maintaining a strong focus on experience.