Values Drive Value: Building Marketing with Purpose

Today, people are voting with their wallets for the brands that advocate for what they believe in and understand who they are.

With this shift, marketers play a powerful role in driving purpose-driven marketing, positioned uniquely to earn and maintain consumer trust. The question is–where do you start? 

We’ve teamed up with our friends at Microsoft Advertising for a deep dive into ‘Marketing with Purpose’ to discuss and share ideas around three areas that are integral for purpose-driven success:

• Authenticity: How creating genuine, personalised experiences and respecting consumer’s right to privacy will transform trust into loyalty
• Values: We’ll uncover how aligning purposes with people creates shared meaning and the ability to co-author a trusting relationship
• Diversity: How to go beyond your intended audience to discover what all people need, and widen your reach in the process

Join us for a conversation on why now is the time to shift from product centric to people centric marketing. Learn how inclusivity opens your business to more people–and in doing so, builds impact that is good for consumers, good for society and good for your bottom line. 

Timings: 8am (EDT), 1pm (GMT), 6pm (GST), 7.30pm (IST) and 10pm (HKT/SGT)

This is an invite-only event.

To register your interest in attending, please use the button below to email us.