High Fats, High Sugar, Big Brands and Bigger Conversations | England
England
8:30am to 10:30am // 17 June 2026
Register now
As the regulatory landscape tightens and public scrutiny grows, brands are being pushed to rethink product development, marketing strategy and their broader role in supporting healthier choices.
So can indulgent brands still win in an HFSS world?
In an open, candid fireside chat hosted by our CEO Sophie Devonshire, Nicola Matthews from Tony's Chocolonely and Harry Dromey of Domino's will share first-hand accounts of navigating HFSS regulation in real time - the reformulations, the marketing pivots, the commercial trade-offs and the brand decisions they're grappling with right now.
This will be followed by an audience Q&A (come armed with your questions!) and together we’ll dig deeper into the issues that matter most to you.
Our speakers will openly share real, practical stories of how they're responding to HFSS as the key decision-makers and marketers navigating genuine commercial pressure. From responsible marketing and portfolio strategy to brand positioning and the realities of reformulation, this session spotlights what's actually working, what's proved harder than expected, and what comes next for brands operating in this space.
Venue
Venue to be announcedDate
17 June 2026Time
8:30-10:30amDress Code
Smart CasualTICKET & PRICES
INDIVIDUAL MEMBERS
Your ticket is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.
BUSINESS TEAM MEMBERS
This event is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.
NOT YET A MEMBER?
Our events are predominantly for our members but please register your interest (via the button at the top of the page) and one of our team will be in touch to confirm if a place is available.
What to expect
Real-world insights
How are major brands adapting to HFSS regulations and what are the decisions shaping their strategies?
Agile marketing
How leading brands are evolving their marketing capabilities and approaches as the rules tighten
Future-proofing
Where the category is heading and what that means for your brand and business planning
Connections & Collaboration
Engage with fellow members around the topic, sharing your own experiences, challenges and solutions
CPD Learning Objectives
HOURS
0.35 hours
This session qualifies for 0.35 hours of self-declared CPD learning. Please check with your professional body if this activity qualifies under your scheme and retain this summary as confirmation for your CPD records.
By the end of this session, participants will be able to:
1) Understand the impact of HFSS regulations on product development, marketing strategies, and brand positioning within indulgent food categories.
2) Evaluate real-world brand responses to HFSS legislation, including reformulation, portfolio adjustments, and commercial trade-offs.
3) Analyse evolving marketing approaches and identify how brands are adapting their messaging and channels in a more restricted regulatory environment.
4) Assess strategic decision-making under pressure, recognising the balance between commercial performance and responsible marketing practices.
5) Identify key challenges and opportunities faced by brands operating within HFSS constraints, including what has been effective and what has proven difficult.
6) Apply insights to future planning, enabling more resilient and compliant brand and business strategies in a tightening regulatory landscape.
7) Engage in informed discussion and knowledge-sharing with peers to explore practical solutions, challenges, and collaborative approaches to HFSS compliance.
THE FAQS
What are the nearest transport links?
Venue to be announced.
Will food be served?
Yes, please join us for pre-event for breakfast and refreshments.
