Join us for the next in our Uncomfortable Conversations event with our friends at Publicis Groupe UK.
Our CEO Sophie Devonshire will be joined by a panel of experts for a thought-provoking start to the day.
Uncomfortable Conversation: You can't buy attention: Why earned media is your superpower
Many CMOs have focused heavily on paid and owned media, but in today’s marketing landscape, earned media is an untapped superpower and a true competitive advantage. Rising ad costs, plummeting consumer trust, and the rise of AI-driven brand discovery are reshaping the rules of engagement. You can’t buy attention, you earn it. And if your brand isn’t earning attention, it’s fading into irrelevance.This session will unpack why earned media is no longer optional or can take a back seat, and how brands that master it gain credibility, long-term value, and AI visibility—without constantly paying to stay in the game.
The world has changed—and so has our creativity in earning attention. We’ll break down the new landscape of earned media and show you how to make it work for your brand.And here’s the truth: PR is true storytelling. Paid media delivers messages, but PR crafts narratives that people actually want to share. The brands that master this aren’t just seen—they’re talked about.
Speakers to be revealed soon.
Our Uncomfortable Conversation series creates comfortable spaces to have honest conversations, bringing together our powerful and influential network to share challenges in an open environment. This is where we spark provocative debate, encourage our speakers and guests to step outside their comfort zone and push boundaries. As an industry, we far too often just scratch the surface of problems, but in these events we aim to delve a little deeper into business challenges offering up alternative perspectives and fresh ideas to address them.
THE DETAILS
Date: Wednesday 11 June
Time: 8.30am - 10.30am Breakfast from 8.30am
Location: London tbc
Book your place
Business team member: This event is included in your membership
Member Standard: This event is included in your membership
Member Plus: This event is included in your membership
Member Access All Areas: This event is included in your membership
Subscriber: Not available at this tier
Non-member: Our events are predominantly for our members but please register your interest at [email protected] and a member of the team will be in touch.
In partnership
Speakers
