Join us for the next in our Uncomfortable Conversations event with our friends at Publicis Groupe UK.
Our CEO Sophie Devonshire will be joined by a panel of experts for a thought-provoking start to the day.
You can't buy attention: Earned media is your superpower
In a world of ad blockers, skippable content and thumbs scrolling faster than ever, attention is the new currency—and here’s the uncomfortable truth: it’s not for sale.
You can buy eyeballs, but you can’t buy your way to brand love. You have to earn your way into culture and that means starting or joining conversations that people actually care about.
Earned media is your unfair advantage. It’s what happens when your story is too bold to ignore, too relevant not to repeat, and too good not to share.
If you want your brand to land in the WhatsApp chats, the DMs and the memes, then you need to create stories that intersect with the everyday lives of consumers.
This session will unpack why earned media isn’t just a PR function—it’s a brand growth tool. A superpower in a media landscape where the battle for attention has never been tougher.
What to expect - discussion points
- Why earned media cuts through the noise in a sea of marketing sameness
- How to craft stories that resonate with consumers and out-entertain your competitors
- The new role of earned media in fuelling AI-driven search and discovery
- The power of authenticity in building trust through earned media
- Why brand love can’t be paid for, but it can earned
- Why earned media will make your marketing budget work harder
Speakers to be revealed soon.
Our Uncomfortable Conversation series creates comfortable spaces to have honest conversations, bringing together our powerful and influential network to share challenges in an open environment. This is where we spark provocative debate, encourage our speakers and guests to step outside their comfort zone and push boundaries. As an industry, we far too often just scratch the surface of problems, but in these events we aim to delve a little deeper into business challenges offering up alternative perspectives and fresh ideas to address them.
THE DETAILS
Date: Wednesday 11 June
Time: 8.30am - 10.30am Breakfast from 8.30am
Location: The Pregnant Man, 40 Chancery Lane London WC2A 1JA (nearest tube Chancery Lane)
Book your place
Business team member: This event is included in your membership
Member Standard: This event is included in your membership
Member Plus: This event is included in your membership
Member Access All Areas: This event is included in your membership
Subscriber: Not available at this tier
Non-member: Our events are predominantly for our members but please register your interest at [email protected] and a member of the team will be in touch.
In partnership
Speakers
