Uncomfortable Conversation: Earned Media is your Superpower
England
8:30am to 10:30am // 11 June 2025
Register now
Our Uncomfortable Conversation series creates comfortable spaces to have honest conversations, bringing together our powerful and influential network to share challenges in an open environment. This is where we spark provocative debate, encourage our speakers and guests to step outside their comfort zone and push boundaries. As an industry, we far too often just scratch the surface of problems, but in these events we aim to delve a little deeper into business challenges offering up alternative perspectives and fresh ideas to address them.
Venue
The Pregnant ManChancery Lane
London
WC2A 1JA
United Kingdom
Date
11 June 2025Time
8.30am-10.30am BSTDress Code
Smart CasualTICKETS & PRICES
BUSINESS TEAM MEMBER
This event is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.
INDIVIDUAL MEMBERS
Your ticket is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.
NOT YET A MEMBER?
Our events are predominantly for our members but please register your interest (via the button at the top of the page) and one of our team will be in touch to confirm if a place is available.
SUBSRIBER/DIGITAL MEMBER
This event is not available for your tier of membership, consider upgrading by contacting [email protected]
You can't buy attention: Earned media is your superpower
In a world of ad blockers, skippable content and thumbs scrolling faster than ever, attention is the new currency—and here’s the uncomfortable truth: it’s not for sale.
You can buy eyeballs, but you can’t buy your way to brand love. You have to earn your way into culture and that means starting or joining conversations that people actually care about.
Earned media is your unfair advantage. It’s what happens when your story is too bold to ignore, too relevant not to repeat, and too good not to share.
If you want your brand to land in the WhatsApp chats, the DMs and the memes, then you need to create stories that intersect with the everyday lives of consumers.
This session will unpack why earned media isn’t just a PR function—it’s a brand growth tool. A superpower in a media landscape where the battle for attention has never been tougher.
In partnership
WHAT TO EXPECT
Discussion points our speakers will cover
Why earned media cuts through the noise in a sea of marketing sameness
How to craft stories that resonate with consumers and out-entertain your competitors
The new role of earned media in fuelling AI-driven search and discovery
The power of authenticity in building trust through earned media
Why brand love can’t be paid for, but it can earned
Why earned media will make your marketing budget work harder
THE FAQS
What are the nearest transport links?
The full venue address is: The Pregnant Man, 40 Chancery Lane, London WC2A 1JA
Travel by Taxi: The venue is a 9 minute taxi ride from Waterloo
Travel by Tube: The venue is a 5 minute walk from Chancery Lane, or 11 minutes walk from Holborn
Can I bring a guest?
Priority access is given to our members if you would like to bring a desk please contact [email protected] to check availability
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Inspiration: Digital Day 2025 | England
Join us for a fascinating day designed to inform, inspire and arm you with the digital knowledge that will transform your business and your brand
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