Holly Mitchell is Head of UK PR and Public Affairs for the UK’s largest airline easyJet,  running a 24/7 press office as well as managing the airline’s corporate, financial and crisis communications, consumer campaigns and public affairs in the UK. Since joining the airline in 2017, Holly’s experience has spanned navigating the airline’s reputation through the challenges of the pandemic, through to a strong recovery and a return to record performance last summer, as well as building an industry-leading employer brand reputation through campaigns to tackle job stereotypes. This has included award-winning campaigns encouraging older workers to become cabin crew driving the number of new joiners over 50, and more women to become pilots - which has seen the number of women flying for the airline triple in recent years.