Leading Voices: Tricia Weener – Linklaters | Virtual

Leading Voices is a new virtual series from The Marketing Society, created to bring you inspiring global and regional marketers each week.

This first Leading Voices event features Tricia Weener, Global Chief Marketing and Business Development Officer at Linklaters.

Based in London, Tricia has built an international career across APAC, MENA and Europe, with previous roles at HSBC and Kone. In this session, she will share lessons from her leadership journey, from running her own agency to leading marketing across global organisations. She will also talk about moving into new sectors and what she has learned along the way.

Tricia will also introduce her 5Cs framework, which has shaped her approach to marketing leadership, and share how Linklaters is approaching AI transformation to stay at the front of the industry.

Clear thinking, grounded in real decisions, built from doing the job