Our Leading the Conversation events are aimed at Leader members and provide an environment to re-connect and discuss key topics, challenges, or issues facing the industry.
A clear and powerful value proposition (VP) is foundational for a great business. This session will be facilitated by Jim Coates and Paul Linthwaite from The Value Factory. In the discussion we will leverage the expertise and diversity of the room and explore the following:
Why should a customer buy from you?
How does your business create value for customers ?
Do different levels of your organisation have the same clear view of what the VP is?
How much organisational resource is wasted on things that are not value adding for customers?
How do you identify the value drivers in your business ?
How do you ensure a VP connects to agency briefs ?
We will explore these (and associated questions) from a number of industry and channel perspectives as well as the client and agency side.
This is an invite only event. To register your interest please email us.
