Content marketers are expected to produce consistent, high-quality and engaging content that answers the questions of the company’s potential customer. They are also required to design content in a way that it increases the company’s searchability and provides a strong online presence.
We are delighted to have Andrew Davis, a regular keynote speaker and trainer on content marketing lead the session. Andrew has worked with brands such as O2, KPMG, Royal Mail, Virgin Media, Tesco, Ogilvy, and Saatchi & Saatchi.
Andrew will cover:
- creating a new content strategy
- ensuring a strong and relevant brand voice and consistent brand identity
- researching competitors to find content and keyword gaps
- storytelling and SEO copywriting
- data analysis
- monitoring content performance with online tools
We’ve designed the session to ensure attendees come away with tangible takeaways and learnings as well as being inspired by case studies of brand’s leading the way in the content marketing space. As this is an in-person event, there will also be coffee and networking breaks so you can re-connect with fellow marketers.
Timings are as follows:
09:30 – Arrival, coffee, networking (new members are welcome from 09:15 to speak to the team)
10:00 – Session Starts (part one)
10.45 – Break
11.15 – Session Starts (part two)
12:00 – Session ends, networking time
12:30 - End
Members can book via the button below. Non-Members can book here.
Speakers
