Inspiring Minds: The Good Idea

University of Strathclyde, 29 March, 9:30am to 12:30pm

The Good Idea

Great ideas are the holy grail of marketing, but can you learn to be creative? How can you develop those big ideas? Like any skill it takes practice.

Let’s experiment with our minds (without the use of hallucinogenics). At school, we’re all taught to lose our creativity. This session will show you a bunch of different psychological and even hypnosis techniques to reignite your creative spark and brainstorm better.

Remember: it’s all in your head.

The session will be run by Amy Charlotte Kean, co-founder, creative director and lead facilitator, Good Shout Community. Elizabeth McMillan, Head Of Insight & Sustainability for The Macallan, will chair the session.

Amy is a creative sociologist, advertising strategist, poet and bestselling author who believes that life would be much better if we all gave ourselves permission to be stranger. She's worked in communications all over the world for the last 17 years as head of strategy/creativity/innovation. She was named one of LinkedIn's top global voices in media and marketing, and listed as one of Campaign's 10 trailblazers for her diversity work as co-founder of DICE, which stands for Diversity and Inclusion at Conferences and Events.

The concept of the Inspiring Minds series is to bring interesting and thought leading speakers and brands to our members. They will bring insights and share tools, tips and practical ideas that can then be used within all businesses and organisations.

Previous sessions have covered how to be a content marketer and how to be a confident marketer. They are aimed at First Role, Future Leaders and Leaders with up to 7 years experience and free to members.

Thanks to our series sponsor, Edrington.

Places are free for members. Please click the book now button below to secure your place

Tickets are £60 plus VAT for non-members - please book here.




Amy Charlotte Kean

Co-founder, creative director and lead facilitator, Good Shout Community

Elizabeth McMillan

Head of Insight & Sustainability - The Macallan


University of Strathclyde
199 Cathedral St, G4 0QU, Scotland