Inspiration: Think Equal From Soft Power to Strategic Power | UAE

THINK EQUAL is our gender equality initiative aimed at accelerating change in the marcomms industry and empowering more female leaders to step into senior roles across brands, agencies, and media organisations.

This October, in partnership with Weber Shandwick, we return with the third instalment of our collaborative event series. Building on the momentum of the past two editions, this session is all about moving beyond influence and into impact.

The Marcomms industry thrives on creativity, strategy, and relationships strengths where women consistently excel. But climbing into senior leadership often requires shifting from being the trusted voice in the room to the decision-maker at the table. Together, we’ll explore how women and allies can transform soft power into a leadership superpower that shapes agendas and drives real change.

This morning’s workshop is designed to equip you with practical tools, peer insights, and inspiration to turn soft power into a true leadership superpower.