In the rapidly evolving world of marketing, CMOs face the challenge of creating brands that not only drive business growth but also resonate deeply with human experiences.
Siew Ting Foo, a veteran marketer with 26 years of experience across Global Brands such as HP and Diageo and author of "Building Brands with Soul", offers a compelling blueprint for how CMOs can transcend traditional marketing boundaries and create human-centered brands.
What to expect
In this session, Siew Ting will present what distinguishes a truly remarkable brand and the four fundamental pillars from her book, in a discussion with Sophie Devonshire.
- Meaningful Purpose: A mission that extends beyond profit
- Authentic Connection: Genuine resonance with people's lives
- Consistent Identity: A unified narrative across all interactions
- Ignite belief from within: Brands with soul are built from internal brand passion
We'll hear from Chris Rodi, Global Brand VP of Whiskas at Mars, who shares these values and discuss how he's leading the brand with soul to make it stand out.
THE DETAILS
Date: Thursday 27 February
Time: 9.00am - 10.00am GMT | 1.00pm - 2.00pm GST | 5.00pm - 6.00pm SGT/HKT
Location: Via Zoom
All membership types: This event is included in your membership, please ensure that you are logged into your membership account to book events online
Non-Members: If you are interested in finding out more about the value membership can offer please contact [email protected]
Listen to The Marketing Society Member Abby Dixon talking with Siew Ting on her latest podcast
Speakers
Siew Ting Foo
Former Global Chief Brand Officer and Head of Insights, HP Inc.
