Join us for a powerful dose of inspiration at our CEO Conversation event: a no-holds-barred conversation with Meghan Farren general manager KFC UK&I
One of the great benefits of being part of The Marketing Society is the opportunity get up close and personal with a purpose-driven, changemaking leader – the kind of person you read about and wonder how they made it to the top.
Meghan’s impressive career began as an analyst at JP Morgan before she moved into marketing spending time at Gü Desserts, Asda and KFC (twice!) where she has really made her mark.
Meghan played a pivotal role in turning around the brand’s fortunes in a time of huge disruption for the sector and was behind campaigns such as ‘FCK’ in response to a chicken shortage in 2018 and dropping ‘Finger Lickin’ Good’ strapline during the pandemic.
More recently she has overseen its focus on sustainability and social purpose and the transformation of the customer experience making KFC more relevant, distinctive and easier to access.
In this event you’ll hear personal revelations, lived experiences, mistakes and successes - and then it’s over to you to ask the questions, so do your research and come prepared!
We promise you insights and perspectives from this remarkable leader that will help inform your own leadership journey plus fresh thoughts and ideas to take back to the office right away.
THE DETAILS
Date: Wednesday 8 October
Time: 08:00am– 10:30am GMT
Location: To be confirmed, Central London