Join us for an afternoon as we delve into the intersection of creativity and B2B.
In today's rapidly evolving business landscape, creativity is no longer a luxury but a necessity for driving growth and staying ahead of the curve.
B2B has undergone significant transformations, driven largely by advancements in technology, shifts in customer behaviour, and evolving market dynamics and businesses are under pressure to differentiate themselves in competitive markets, forge deeper connections, and develop innovative solutions to address many business challenges.
Key Highlights
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How to gain Competitive Edge through B2B Creativity: A session by LinkedIn where we'll hear the latest research and findings on how creative effectiveness improves a brand's odds.
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The State of B2B Marketing - A Playground of Possibilities: A fireside chat with Wendy Walker, VP of Marketing ASEAN for Salesforce. Wendy will share her unique perspective on the state of marketing - and particularly the intersection of creativity and technology, her view of rapid evolutions in play and the enduring role of human creativity.
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Panel of Perspectives: Moderated by Daniel Hochuli, APAC Head of Content Solutions for LinkedIn and featuring Sunny Park: Head of Marketing, Greater Asia for HP, Janet Young: Managing Director & Group Head, Channels & Digitalization, Communications & Brand for UOB and Mansi Trivedi: Senior Strategy & Insights Director for Transmission, our experts will share insights on how they have integrated creativity into B2B strategies.
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Connections & Conversations: As always, the essence of The Marketing Society is to bring the marketing community together for meaningful connections and conversations and networking will follow before and after the sessions.
With thanks to LinkedIn for hosting this experience.
Event Details
Date: Tuesday 28 May, 2024
Time: 4pm-7pm
Venue: LinkedIn APAC HQ - 10 Marina Blvd, Tower 2, Level 34, Marina Bay Financial Centre, Singapore 018983
Host: Wendy Walker, VP of Marketing ASEAN and Chair of The Marketing Society
BOOK YOUR PLACE NOW
Members: This event is complimentary as part of your membership, book now to reserve your place. You may secure your place by logging into your membership portal.
> If you are having trouble logging into your membership portal, please reset your password here: https://www.marketingsociety.com/login/forgotten
> If you are yet to set up your membership portal, please set it up here (using the email address at application): https://marketingsociety.com/login/initial
For any questions, please email [email protected]
By Invitation: We welcome you to join this event if you have received an invitation by The Marketing Society Board Members, Speakers, and LinkedIn. The link to register will be in your invitation.
Non-Members: Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like-minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please email [email protected] with your interest (please confirm name, company & job title). Please note this option is only available to non-members who haven't attended an event in the last 12 months and are senior marketers (no sales roles).
