Following the strong interest generated from our recent Ehrenberg-Bass Institute session, The Marketing Society is pleased to bring members a more practical, workshop-led experience focused on how the Laws of Growth can be applied directly within businesses today.

Led by Samit Mehrotra (ex-Castrol) and Vijay Raj (ex-Unilever) of Frontier Growth Partners, this interactive two-hour workshop will move beyond theory into real-world application, drawing from decades of hands-on experience across global brands including Castrol, Cadbury, Hershey’s and Unilever.

Designed as a highly participative and conversational session, the workshop will explore how businesses can unlock sustainable growth by increasing mental and physical availability, strengthening distinctive brand assets, growing penetration, and applying evidence-based marketing principles in commercially practical ways. 

Through live discussion, case studies, frameworks and audience participation, attendees will have the opportunity to address their business challenges while exploring themes including penetration versus loyalty, media effectiveness, reach and continuity, memory structures, and practical frameworks for driving sustainable brand growth across modern categories and channels.

This session is designed for senior marketers, commercial leaders and growth-focused teams looking to bridge the gap between marketing science and day-to-day business application.