Hong Kong Conference

Hong Kong Conference 2022 | Changemakers: Ignite

EY Wavespace, 27 October, 2pm to 6pm

At The Marketing Society, bringing people together to listen and learn is part of our DNA and the Annual Conference is the very embodiment of that.  

A powerful day of inspiration, ideas and energy from entrepreneurs, creatives, marketing leaders and pioneers that will set you and your team's potential alight and remind you what good marketing can achieve. 


Changemakers Ignite

Our Hong Kong Conference 2022 returns on 27 October, 2pm - 6pm, followed by drinks. This conference will feature drivers of change, outstanding leaders and visionaries. They will share their experience, insights and advice to empower and inspire marketers to be the changemakers in their organisations - we will hear from speakers who have changed as leaders, changed their organisations, changed their brands and have changed the marketing landscape. The changemakers who unite and ignite. We promise you will leave empowered and equipped with the tools and knowledge needed in these challenging times. It’s going to be one extraordinary day.


We are delighted to announce our hosts this year are Darren Chuckry, Founder & Managing Director, HK Initiative and Kiri Sinclair, Founder & CEO, Sinclair.

Meet some of our visionary speakers for this year's conference:

  • Fiona Nott, CEO, The Women’s Foundation
  • Craig Leeson, Director, A Plastic Ocean & The Last Glaciers
  • Michael Ng, Chief Operating Officer, Gusto Collective
  • Helen Amos, Sustainability Consulting Lead (Asia Pacific), Head of Sustainability, JLL
  • Robbie McRobbie, Executive Director/CEO, HK Rugby Union
  • Darren Burden, Executive Director, Kai Tak Sports Park
  • Yoyo Ng, General Manager, iClick Interactive Asia Group Limited &
    Head of Hong Kong and Macau Chapters, AllStarsWomen Asia Pacific

And we’ll be hearing igniting stories, presentations and discussions:

- Looking towards a new era of sports marketing in Hong Kong

- The Climate Crisis: Marketing’s role as changemakers

- Web3 and the Metaverse. Should brands get on board or is it just hype?

Please scroll down for Full Programme and Speakers

Venue: EY Wavespace, 22/F CITIC Tower, 1 Tim Mei Avenue, Central, Hong Kong


This is a day for new ideas, making new connections, a time for creativity and sparking debate. 


Places are limited, so we encourage you to reserve your seat now

Members: Your place is complimentary as part of your membership. Book now via the button below.
Non-members: Our events are predominantly for our members. There are Non-Member free spaces, but they are limited, so please use the Book Now button below to register your interest with our team and we'll be in touch.

Venue

EY Wavespace
1 Tim Mei Avenue, 22/F CITIC Tower, Central, Hong Kong., China

Programme

2.00pm - Registrations Coffee and Connections

2.30pm - Welcome: Hosts opening remarks

2.35pm - Session 1:  Looking towards a new era of sports marketing in Hong Kong
With a new sports destination on the way, brands across Hong Kong are ready to get their game on. This discussion will dive into how marketers can support sports, sporting teams and their fans while cultivating new communities of sports fans. 

  • Robbie McRobbie, Executive Director/CEO, HK Rugby Union
  • Darren Burden, Executive Director, Kai Tak Sports Park
  • Paul Smitton, Director Customer Lifestyle, Cathay Pacific
  • Ravi Nagdev, Head of Cricket Operations, Cricket Hong Kong

Panel Discussion

Moderator: Kiri Sinclair, Founder & CEO, Sinclair


3.05pm - Session 2: Keynote - It’s Time to Make Gender Equality a Business and Marketing Reality 
Gender equality should be a reality in the entire business and marketing cycle. From the Boardroom and employee engagement to advertising and communications, every action and outreach from brands should consider how gender is portrayed and by who. 

  • Fiona Nott, CEO, The Women’s Foundation

Fireside chat

Moderator: Hina Wainwright, Chief Marketing Officer, adm Group


3.35pm - Session 3: Driving better innovation and collaboration through purpose 

  • Thierry Halbroth, Regional Creative Lead & Partner, EY Wavespace
     

4.05pm - Break

 

4.40pm - Session 4: The Climate Crisis: Marketing’s role as Changemakers
Marketers can be the changemakers when it comes to moving the needle on the climate crisis. With a powerful sustainability mission, and persuasive marketing campaigns, there is an opportunity to make an impactful difference as we fight climate change and work towards a carbon zero economy. 

  • Craig Leeson, Director, A Plastic Ocean & The Last Glaciers
  • Helen Amos, Sustainability Consulting Lead (Asia Pacific), Head of Sustainability, JLL

Fireside Chat

Moderator: Darren Chuckry, Founder & Managing Director HK Initiative

5.10pm - Session 5: The Work: Showcase of creative marketing from the Effies 
The winners of HK Effies have demonstrated effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie Awards are one of the industry's most prestigious honors, celebrating “ideas that work” in the advertising industry

  • Christopher Lee, Executive Creative Director, Publicis Group
  • Miuson Chi, General Manager, MSL Group

Presentations

Moderator: Katheryn Lui, Chair of Effie Committee, 2022 Effie Awards HK & Chief Strategy Officer of Publicis Group HK 

5.40pm - Session 6: Web3 and the Metaverse. Should brands get on board or is it just hype?
In this session we will showcase and explore how HK businesses are integrating Web3 into marketing and business models.
Companies are bringing NFTs to life in physical spaces, opening stores and pop-up experiences. Marketers, artists, and others have dived into offering nonfungible tokens, digital tokens of authenticity that exist on the blockchain, but the concept remains abstract to many consumers. 
Learn if and how these new technologies are currently working for brands

 

  • Michael Ng, Chief Operating Officer, Gusto Collective
  • Yoyo Ng, General Manager, iClick Interactive Asia Group Limited & Head of Hong Kong and Macau Chapters, AllStarsWomen Asia Pacific
  • Jaslin Goh, CMO - Head of Marketing, Design and Customer Experience, PayMe
  • Joseph Lai, Business Development Director, Pangu by Kenal
  • Zero Chung, Chief Strategist, Pangu by Kenal

Panel Discussion

Moderator: Nellie Chan, Head of Google Customer Solutions, Google Hong Kong

6.10pm - Conclusion and Closing Remarks

6.15pm - Drinks reception

8.00pm - Event Ends