pwc experience centre

Hong Kong Changemakers Unite Conference 2021

LIVE

PWC Experience Centre, 18 November, 2pm to 8pm

#bethechangemakers

Join us in person on Thursday 18 November, 2pm–8pm and remember what exceptional marketing can achieve.

Right now, the economy needs great marketing leaders; to spearhead business resilience and recovery, to lead commercial success and consumer confidence, to help business do well. Marketers have an important role to play in transforming the nature of business and future proofing its success. Those with the passion, insights, creativity and courage to shape the future and drive impact and effectiveness are the changemakers of our industry.  

Our conferences will feature drivers of change, outstanding leaders and visionaries. Who will share their experience, insights and advice to empower and inspire marketers to be the changemakers in their organisations - we will hear from speakers who have Changed as leaders, Changed their organisations, Changed their brands and have Changed the Marketing landscape.

We believe great marketing leaders are vital to business success and growth, our conference will empower and equip attendees with tools and knowledge they can take back to the office and put into place the next day to help them have positive impact on their business.


Speakers

  • Host: Darren Chuckry, Founder, HK Initiative & Chair, The Marketing Society Hong Kong
  • Karl Gregory, Head of Digital, HSBC
  • Ed Bell, GM Brand, Insight & Marketing Communications, Cathay Pacific
  • Walter Tsui, CoFounder & CEO, CareER
  • Peter Larko, Director of Marketing & PR, Mercedes-Benz Hong Kong
  • Nellie Chan, Head of Customer Solutions, Google
  • Suzanne Yeow, Head of Marketing Wealth & Personal Banking Hong Kong, HSBC
  • Andrew Wong, CEO, Health & Beauty, North Asia, DFI Retail Group
  • Natalie Truong, CMO - Asia, Middle East & Africa, Mercer
  • Syed Asim Hussain, Founder, Black Sheep Restaurants 
  • Richard Brosgill, Managing Director, APAC & RU, Forward PMX
  • Nixon Chueung, Head of Commercial & Brand, Hong Kong Tramways
  • Jennifer Woollford, Founder & Director, NEON Leaders
  • Guy Parsonage, Partner & Leader of PwC Experience Consulting

Key details

Date: Thursday 18 November
Time: 2pm-8pm
Format: Live (in person)
Location: PWC Experience Centre, Wan Chai


Book your seat now

This is not only a day to learn and be inspired but a chance to take a day out of the office, away from the Zoom screen and spend time with your peers to be inspired and experience stories from outstanding leaders from all walks of life - the risk-takers, the trail-blazers, the visionaries who have made change happen.

Places are limited, so we encourage you to confirm your seat now

  • Members: Your place is complimentary as part of your membership. Book now via the button below
  • Non-members: Our events are predominately for our members, please use the Book Now button below to register your interest with our team and we'll be in touch.

 

Speakers

Nixon Cheung

Head of Commercial and Brand, Hong Kong Tramways

Peter Larko

Director of Marketing and Public Relations, Mercedes-Benz Hong Kong

Edward Bell

GM Brand, Insight & Marketing Communications, Cathay Pacific

Walter Tsui

Co-Founder and CEO, CareER

Richard Brosgill

Managing Director, APAC & RU, Assembly

Natalie Truong

CMO Asia, Mercer

Nellie Chan

Head of Google Customer Solutions

Syed Asim Hussain

Founder, Black Sheep Restaurants

Jennifer Woollford

Founder and Director, Neon Leaders

Venue

PWC Experience Centre
Wan Chai, Lockhart Rd, 41號, East Town Building, L20, HONG KONG

Programme

The Programme

DEVELOPMENT: THE SKILLS YOU NEED TO BE A CHANGEMAKER OF THE FUTURE 

2.50pm - Trailblazers: Be the Changemaker you want to be
In this session we’re going to look at how marketers have the power to proactively be the Changemakers and have a positive impact on Society. Every year through our Marketing for Good programe we team up marketers from our community with a good cause to do good. This year we have partnered with CareER, a peer support platform for higher educated persons with disabilities and SENs, and encourage them to contribute to the community and care for others.

  • Walter Tsui, CoFounder & CEO, CareER 
  • Host: Peter Larko, Director of Marketing & PR at Mercedes-Benz Hong Kong
     

3.05pm - Leaders: Insights from the Powerhouses of the future 
In this session we will hear from 3 under 40 changemakers who are defining the industry in Asia, they will share the challenges they have overcome in the last 18 months, what they learnt along the way and the top tips for future-proofing your business.

  • Moderator: Nellie Chan, Head of Google Customer Solutions
  • Richard Brosgill, Forward PMX
  • Nixon Chueung, Hong Kong Tramways

3.35pm - Changemakers: Changing the Conversation - It starts with us
Marketers in this region are still struggling to get a seat at the leadership table or struggling to articulate their value to the business, because they talk a lot about marketing rather than how marketing drives strategic growth for businesses. In this session, we reveal the latest insights from The Future of Work in Marketing Research; interviews with over 30 CMO across APAC on the lost generation of strategic marketers and what’s needed to build and develop stronger marketing leadership. Our leaders will share their practical tips on how to have the confidence to change the conversation, and work towards a future where more marketers sit at the leadership table.

  • Natalie Truong, CMO Asia, Mercer
  • Jennifer Woollford, Founder and Director, NEON Leaders

4.05pm - Make a new connection

Use this short break to meet someone new & strike up a conversation 

KNOWLEDGE: THE TOOLS YOU NEED TO BE AN EFFECTIVE MARKETER IN A NEW ERA

4.35pm - Trailblazers: Impact and power of Digital Marketing
In this session we’ll explore how marketers can be the changemakers of the future by embracing new ways of marketing to customers and future proofing their business by learning how to communicate across multiple platforms. We’ll explore what works, what doesn’t, how to target the right audience, understanding the data and converting to tangible ROI with real examples.

  • Suzanne Yeow · Head of Marketing Wealth & Personal Banking Hong Kong at HSBC
  • Host: Karl Gregory, Head of Digital as a Channel (ASP) + member of the ASP EXCO for Wealth & Personal Banking at HSBC

4.50pm - Your chance to ask our trailblazers, changemakers and leaders questions 
Moderated by Darren Chuckry, our speakers will join us back on stage for a Q&A session, this is your opportunity to seek advice and insights from the leaders in our industry and probe more into what they shared in their sessions.

RENAISSANCE: BRANDS THAT ARE EVOLVING, REVITALIZING & TRANSFORMING FOR A NEW ERA

5.05pm - Transformation: How a brand has evolved and grown
More than ever brands have to be agile and able to flex and change to societal and global demands which impact their business. In this session we will hear from a brand that is embracing a transformation. They will share the journey they have been on and top tips for those who want to evolve and grow.

  • Andrew Wong, CEO, Health and Beauty, North Asia, DFI Retail Group 
  • Moderator: Guy Parsonage, Partner & Leader of PwC Experience Consulting

5.25pm - Evolution: How to effectively evolve a 75 year old brand

More than ever brands have to be agile and able to flex and change to societal and global demands which impact their business. In this session we will hear from a brand that is embracing an evolution strategy. They will share the journey they have been on and top tips for those who want to evolve and grow.

  • Ed Bell, Cathay Pacific

5.45pm - Revitalization: Breathing New Life into Your Brand
Reinventing a brand is never an easy thing. In this session, we hear from a brand that identified a problem that needed fixing, the solutions they implemented, challenges faced along the way and importantly the results they achieved.

  • Syed Asim Hussain – Founder, Black Sheep Restaurants
  • Moderator: Guy Parsonage, Partner & Leader of PwC Experience Consulting

6.05pm - Your chance to ask our trailblazers, changemakers and leaders questions 
Moderated by Darren Chuckry, our speakers will join us back on stage for a Q&A session, this is your opportunity to seek advice and insights from the leaders in our industry and probe more into what they shared in their sessions.

6.30pm - Cocktails & Connections