pens and paper

A Global Conversation: How do you innovate around the 4Ps?

Streaming Globally, 30 June, 1pm to 2pm

In this month's conversation, our global leaders will explore innovation around the 4ps: Product, Price, Place and Promotion. They will discuss; How can marketers innovate their businesses, budgets and strategies to stay aligned to the marketing mix and stay relevant? They will share candidly their ideas, thoughts, experiences and tips for how to succeed.

Moderated by Alex Batchelor, Chair, Watch Me Think and a fellow at The Marketing Society - our panel will include:

  • Pamela Brown, CMO, Vodafone Smart Tech (UK)
  • Magda Kotek, Chief Marketing Officer, Invesco (APAC)
  • Ed Pilkington, Chief Marketing & Innovation Officer, Diageo North America at Diageo (US)
  • Amina Taher, Vice president brand, Marketing and Partnerships at Etihad Aviation Group (UAE)

Timings: 8am (EDT), 1pm (BST), 4pm, (GST), 5:30pm (IST), 8pm (SGT & HKT)

Background on our Global Conversation series

Our Global Conversation series allows marketers to explore the opportunities and challenges currently being presented to us at a global level from the Economy, Brand Survival, Long Term Impact & Sustainability, Team Management, Diversity & inclusion, Future Proofing and more – we talk about the issues that are affecting marketers right now at a global and a local level. Every month we discuss the topics that are at the forefront of our marketer’s minds.

Book now via the button below

Members: Your place is complimentary as part of your membership. Book now via the button below
Non-members: Register you interest below and a member of the team will be in touch



Ed Pilkington

Chief Marketing and Innovation Officer, Diageo

Amina Taher

Vice President Brand, Marketing & Sponsorships, Etihad Aviation Group

Pamela Brown

Chief Marketing Officer, Vodafone

Magda Kotek

Chief Marketing Officer, Invesco


Streaming Globally