Ahead of the Grand Prix’s 2021 final race week in Abu Dhabi we will sit down with Formula 1's, Ellie Norman, in partnership with CSM.
In 2017, Ellie Norman joined Formula 1 as their first-ever Head of Marketing and built her department from the ground up. Since then, she's revolutionised Formula 1's brand identity, blasted through barriers and continues to find creative ways to bring a new generation to the sport, garnering 2.85 million additional fans last year in Europe alone.
Join us on Wednesday 8 December at 6.30pm, Cipriani, Yas Marina for a deeper dive with Formula 1's Marketing Director. Hosted by Amina Taher, Vice President Brand Marketing & Partnerships, Etihad Airways, Ellie will share stories from her leadership journey, how teams work behind the scenes and what it’s like working with local partners in Abu Dhabi.
Ellie leads the global Marketing & Communications function for Formula 1 and joined the management team following ownership change in 2017, as the first ever Director of Marketing & Communications with the aim of delivering long term sustainable growth across the fan base, viewership (TV, Digital & DTC) and race attendance.
Formula 1 is the pinnacle of motor racing, travelling annually across five continents, drawing significant global television audiences (1.8bn) and is among a small group of marquee, global sports with more than 500m fans worldwide.
In her present role Ellie’s mission is to reimagine F1 for the future as an entertainment property and inspire teams centrally and globally to realise this. Globally she is responsible for all marketing disciplines including the re-brand of the sport, marketing communications, brand partnerships, building DTC acquisition business to create new revenue streams, creating a fan database and CRM programme from the ground up, through to lead communications across corporate, public affairs, consumers and motorsport.
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