Join us on Wednesday 31 January, 5pm-8pm, where we will hear the story behind the evolution of one of Hong Kong’s most beloved icons - HK Tramways - as well as enjoy a social evening on the trams themselves! Ding ding!
We know that more than ever before, brands have to be agile and be able to flex and change to societal and global demands.
We also know any brand that embraces evolution with a clear marketing strategy at the heart of it can grow to increase their profitability.
We'll hear how HK Tramways, a 120 year old brand, survived in a 'non-tram friendly' environment.
From a change in tourists' demographics, citizens moving out, MTR further dominating the island, and the "old-fashioned" view in the younger generation's eyes, the challenges looked to outweigh the survival. However with a mighty re-shape and re-brand and through new and innovative partnerships (have you seen the MONOPOLY board?), HK Tramways has revived and steered to success.
Join us to hear the full fascinating story with Nixon Cheung - Head of Commercial and Brand, HK Tramways and board member of The Marketing Society Hong Kong and then hop on board for a social evening on the trams with fellow members and friends.
THE DETAILS
Date: Wednesday 31 January
Time: 5pm - 8pm
Location: Start at HK Tramways Depot - Whitty Street Tram Depot, Connaught Road West, Western District, Hong Kong Island
Hosted by: Nixon Cheung - Head of Commercial and Brand, HK Tramways and Board Member of The Marketing Society Hong Kong.
Agenda:
5:00pm-5:30pm: Arrival / Registration
5:30pm-6:00pm: The story of HK Tramways & Tour
6:00pm-8:00pm: A night on HK Tramways (2 hour round trip - Whitty Street Tram Depot - Causeway Bay - Happy Valley - Whitty Street Tram Depot)
Thank you to HK Tramways for powering this experience and supporting Hong Kong's marketing community.
Book your place
- Members: This event is complimentary as part of your membership. Bookings are now open.
- Non-Members: Due to limited capacity, this event is not open to non-members.
Speakers
