Connections & Conversations: Live Matters | Hong Kong

LIVE! MATTERS returns to Hong Kong in 2026 at the Big Top

The Marketing Society is excited to be supporting Branded’s Live Matters @ Live at the Big Top experience, a unique invitation-only gathering for the live events industry taking place on Thursday, 29 January 2026 at the iconic World Circus Big Top Tent at AIA Carnival in Hong Kong, in partnership with Great Entertainment Group. And we’ve secured a spot for our members!

WHAT TO EXPECT?

Connect with leaders from Asia’s sports, media and entertainment industries as we  combine insights, innovation, and entertainment to look at the future of live experiences, with a forward-looking programme that explores the evolving landscape in Hong Kong, the Greater Bay Area and beyond, alongside the latest technologies transforming the industry. 

We’ll explore:

• Tech Matters: How event tech, AI, and personalisation are elevating audience engagement

• Culture Matters: How cross-cultural collaborations and brand partnerships can expand reach and deepen loyalty key sectors reshaping the region—from live music innovations and major sporting events driving tourism, to the rise of live gaming culture

• Content Matters: Strategies that maximise real-time storytelling

• Sustainability Matters: Making events greener, from certifying venues to sustainably activating to purpose and community

And much more…

Hear from industry leaders across Music, Sport, Gaming and Media, including speakers from the likes of Kai Tak Sports Park, Live Nation, AIA Hong Kong & Macau, Great Entertainment Group, Warner Music, Hong Kong China Rugby, HK Initiative, Invest Hong Kong, TOORLY, Zebra Media, Sandbox, HSBC and many more.

Spaces are limited, and priority access is reserved for members of The Marketing Society.

A huge thank you to Branded for welcoming our members to be a part of this unique invite-only experience.

Includes networking coffee breaks and lunch.