In the world we operate in there is a huge mission to increase sustainable behaviours. As businesses, organisations and marketers we are all struggling with how to tackle this in our businesses themselves and the consumer landscapes we often operate in. Many initiatives come up against the intention-action gap – when we seem to engage consumers’ minds and create good intentions yet consumers then fail to convert that into action.
THE DETAILS
Join us for a webinar presented by The Behavioural Architects Global Chairman, Crawford Hollingworth, Global Behavioural Intelligence Director Liz Barker and Rachel Letham from The Marketing Society. Find out more about The Behavioural Architects here
Tuesday 30 January via Zoom
1.00-2.00pm GMT | 5.00-6.00pm GST | 9.00pm-10,00pm HKT/SGT | 8.00-9.00am EST
We will look at why traditional solutions, usually trying to build knowledge, often fail. We will then bring alive, with case studies, three new behavioural science-inspired approaches that will make you think differently about how you approach the intention-action gap and how to close it.
Specifically, looking at how to reduce the gap by:
- Build irresistible motivations.
- Leverage social pressure to take action
- Make an action feel smaller by reframing
Book your space
All membership types: This event is included in your membership, register by the webinar form below
Non-Members This event is open to non-members register by the webinar form below
