China ‘Revenge Tourism’ & digital media trends from the east

At our Changemakers Conference in November, Tony Douglas, outgoing CEO of Etihad discussed the term ‘Revenge Tourism’ – the effect of the Chinese border opening and the return to travel and how that impacts the global economy, the GCC region and the UAE in particular.

With the opening of Hong Kong and China, we’re delving deeper into this topic with iClick Interactive.

At the event, we’ll hear from Eric Cheng who is currently the Vice President, APAC & EMEA of iClick Interactive Asia Group Limited, a veteran in the media industry with over 15 years of experience in marketing and digital advertising. He manages all the strategic accounts in the APAC and EMEA regions and leads the business operations with a leading strategic role where he executes outreach strategies by prospecting new businesses in all responsible markets. He further spearheads the pitching of marketing and enterprise solutions to new prospects and the generation of new leads across the region.

Eric is currently based in Shanghai and has extensive experience working in China for more than a decade now. Prior to joining iClick, Eric held senior leadership positions in various leading international corporates such as British American Tobacco, Hang Seng Bank and HSBC. He will be flying in from Hong Kong and will share information about the opportunities for brands which includes huge pent-up consumer spending demand. We’ll also cover a number of media trends that can benefit brands and agencies and how to engage with these customers.

This is your chance to hear the latest trends and digital media evolution direct from those based in the region who bring huge expertise to the conversation. We’ll discuss:

• The spending power and consumption habits of Chinese travellers in post-pandemic era
• How to reach travellers and the untapped potential in the Chinese digital landscape
• The role of online travel agency and WeChat Mini Program in China Marketing.

There will also be the chance to ask questions with Eric and chat with the iClick team to learn more at the event.

Time: 8.30am-10.30am

Book your place and save the date

Members: This event is included in your membership, book now to reserve your place
Non-members: Our events are predominantly for our members but please register your interest below and a member of the team will be in touch