Artificial intelligence is now part of our everyday lives and, for brands, has reshaped the way we work, create, and connect with customers. But how are leading brands really using AI today? Where are the wins, the frustrations, and the lessons for marketers?

Join us for The AI Toolkit to hear honest perspectives from peers and explore what AI means for business growth, creativity, and the customer of tomorrow.

We’ll begin with an honest conversation with 2–3 leading brands on how they’re using AI: the good, the bad, and the unexpected and where AI is delivering value (profitability, productivity, creativity) and where the challenges still lie. Expertly moderated by Financial Times Editorial Director, this panel will unpack practical insights you can take back to your own business.

We’ll also have a masterclass-style conversation on the future of search and explore how AI is transforming discovery and decision-making and what this shift means for marketers building future-ready brands.

And as always, we’ll make space for what our members love most, and that is meaningful conversations. You’ll have time before and after the sessions to connect with peers, share experiences, and build relationships across the marketing and advertising community.

With huge thanks to Financial Times for hosting our experience and supporting our community.

Geraldine Chew will be hosting the event. Stay tuned for more updates on the agenda and speakers.