We partnered up with our friends at Siegel+Gale to explore brand purpose activation, in a conversation led by their Managing Director, Middle East, Zouheir Zoueihed and Strategy Director, Helina Asefa.
We discussed how it's time for brands to cross their geographical borders and compete on a global scale. In this hour-long session, discover how to:
- Integrate brand purpose into everything that you do to find your north star
- Cultivate your brand purpose through repetition, inside and outside of your organisation
- Demonstrate your purpose through action
These intimate roundtables have proved popular as a chance to connect with other like-minded marketers in-person. They’re a space to share challenges and opportunities across sectors and industries, and to seek advice from leaders just like you.
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