Join us for our next Accelerate: Learning Lab delivered by Zoe Harkness and Rupen Shah designed to bring you bang up to date on everything you need to know about TV advertising.
Master the evolving world of TV
While TV itself continues to evolve in the digital world, it still remains the foundation of all the most successful advertising campaigns. So a thorough understanding of how it works and how to get the most out of it for your brand is a must for all marketers,
Whatever your marketing discipline, this workshop will help to boost your critical skills and knowledge enabling you to deliver more for your business, get more from your media investments and ask the right questions of your agencies for growth and success.
What to Expect
A 90-minute interactive session delivered by Zoe and Rupen TV experts and instructors from Thinkbox’s award-winning online training course, TV Masters in which you will gain:
- a comprehensive understanding of today’s TV advertising landscape and how it can help brands of all sizes drive growth
- an understanding of TV’ multiple marketing roles
- knowledge of the latest trends in TV viewing and the impact of streaming services
Who it’s for
Whether you’re new to TV or a seasoned pro wanting a refresher, this useful and practical workshop will arm you with the knowledge and confidence to discuss the evolving world of TV with colleagues and the board and use it to deliver incredible results for your brand and business.
Timings
Tuesday 2 July 10.00am-11.30am BST | 1.00 – 2.30pm GST | 5.00 – 6.30pm HKT/SGT| 5.00 – 6.30am EST
More about Thinkbox
Thinkbox is the marketing body for commercial TV in the UK. They work on behalf of Channel 4, ITV, UKTV and Sky to help brands get the best out of today's TV in all its forms.
Zoe Harkness, Head of Training, Thinkbox
Zoe started her career working in airtime sales for ITV and subsequently Channel 4. Her passion for the field of broadcast partnerships led her to roles such as Senior Account Director at Drum PHD, Sponsorship Controller for Sky Networks and Planning Director at Sponsorvision. She has worked at Thinkbox for more than ten years, first as Head of Planning and more lately as Head of Training, with primary responsibility for Thinkbox’s award-winning online training programme, TV Masters.
Rupen Shah, Head of Client Services, Thinkbox
Rupen has been with Thinkbox for 5 years and as Head of Client Services, he helps educate marketers by sharing research on all aspects of TV advertising and is one of the trainers in the award-winning TV Masters training course. He also has over 20 years of experience working in media agencies
Book your place
Business team member: This event is included in your membership
Member: Not available at this tier.
Member Plus: This event is included in your membership
Member Access All Areas: This event is included in your membership
Subscriber: Not available at this tier
Non-member: Our events are predominantly for our members but please register your interest at [email protected] and a member of the team will be in touch.
