Source: IAA

45th IAA World Congress

6-8 March

Penang, Malaysia, 6 March, 9am

The International Advertising Association World Congress (IAAWC) has been a legacy since 1938 that takes place every 2-3 years in major cities around the world like NY, London, Paris, Tokyo, Sydney, Beijing, Dubai, Moscow, etc.

IAA Malaysia and Penang State will host the 45th IAA World Congress in Penang, Malaysia from March 6-8, 2024, highlighting sustainability, diversity, equity, inclusion and ESG at the core of everything we do.

Our very own The Marketing Society Singapore Chair, Wendy Walker, will be speaking at this event so take advantage of this fantastic opportunity to hear from her as well as the other star speakers. 

The IAAWC is the largest marketing & communications technology gathering comprising marketing, media, creativity, communication, technology, and education.

A Word from President of IAA Malaysia & Organising Chairman of the 45th IAA World Congress, John D Chacko: 

Greetings, everyone! I am pleased to announce that the 45th IAA World Congress will be held in Penang, marking the first of its kind in Southeast Asia.

This Congress is not just an event; it's a celebration of ideas, held under the theme 'Brand: RE-CODE, for a Better World, Better Life.' Join us in the enchanting silicon isle of the East, Penang, a UNESCO World Heritage site.

Immerse yourself in the celebration of diversity, heritage, and vibrant arts that define Penang's unique spirit. As we gather, we commemorate the 85th Anniversary of IAA Global, the 30th Anniversary of IAA Malaysia, and International Women’s Day.

But that's not all. You are in for a stellar line-up of speakers—industry titans, thought leaders, and innovators who will delve into topics that matter. Explore cutting-edge insights, discover new perspectives, and take away actionable strategies to elevate your brand.

Join us as we RE-CODE together—explore ideas, find inspiration, and rejuvenate your spirit.

Penang awaits, and I extend a warm welcome to each of you. Get ready for an unforgettable Congress journey.

See you in Penang!


The Marketing Society Members have also been given the chance to book their tickets with 40% off standard prices using the link below.



Penang, Malaysia