Earlier this year, we held our Awards Showcase, to hear from the experts behind 2021's award-winning campaigns.
How did these campaigns come to be? What was the thinking and insight that led them to gain momentum in the business? What hurdles and challenges did the marketing team - and indeed any other teams involved - face along the way?
And most importantly, what were the results? Has the campaign in question fundamentally changed the business, the market, or society? Often, times it does, and that's what most impresses our judges.
Members, please ensure you are logged into the website to download the full presentations from the event below.
Hosted by President of The Marketing Society, Syl Saller, we heard from:
- Ila De Mello Kamath and Sam Pierce, Ogilvy with Dove, Winners of Brand Communication
- Rachel Moss, Camelot Group with The National Lottery, Winners of The Grand Prix
- Michael Benson, Church and Dwight with Anusol, Winners of Effective Use of Insight and Data
- Anthony Newman, Macmillan Cancer Care with AMV BBDO, Highly Commended for Bravest Team
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