Eve is the CEO and General Manager of eBay in the UK. She was promoted to the position in March 2023, having been CMO since December 2020. As Chief Marketing Officer she oversaw high profile campaigns like eBay’s pre-loved fashion partnership with Love Island, a revival of MTV’s iconic Pimp my Ride series, and the introduction of a new brand platform, The eBay Way. Before eBay, Eve spent seven years as Global Brand Director at ASOS where she was responsible for the company's marketing and customer programmes, alongside creative strategy, content planning, consumer comms and social media output. Prior to that, Eve was Managing Director at Cedar Communications Ltd, producing content for some of the world’s leading brands including British Airways, Tesco, O2, TUI and Nikon.