The other week my bank wrote me a letter. I've been a customer of this bank for nearly forty years
The smell of burning pants
Empower
Creative businesses: managed for efficiency or managed for ideas?
By demonstrating how perilously close we've come to the complete commoditisation of creativity in the marketing and communications industries, the
Putting your marketing where your values are
Research shows that in the UK 67% of the general public and 42% of business journalists agree that industry and
Future sense: defining brands through scent
We all know that the future of brand communications is going to be multidimensional. The catchphrase 'sensory branding' is coined
The end of 'think global, act local': big ideas are global
As the world gets smaller, agencies get bigger. The unfortunate truth is that as clients rush to consolidate and agencies
Travelling without toothpaste – learning from the Kings of Customer Service
Of all marketing concepts, customer service remains perhaps the easiest to grasp yet hardest to deliver. The business case is
Why we should all be singing Ira's praises
What was Gershwin's first name? Ask your friends and colleagues. Some will say they don't know and others will say
Creative thinking and the joy of process
THE BALANCE BETWEEN ART VS TECHNIQUE
'Over the years, Jeffries has either outlasted, sued, or crushed any competitor in the
Marketing and urban myths
One of the most successful marketing strategies that the world has seen, which has been employed by professional service firms
Advertising, ethics and the environment: a personal view
The debate about the ethics of advertising and its role both in markets and society has evolved noticeably over the
Responsible marketing from the inside out
Our employees are our greatest asset.' Most CEOs, especially in the service sector, have said this at one time or
Unmined potential: how coffee could save the diamond industry
As we stand today, diamond industry manufacturers – the global organisations that buy and polish rough diamonds – are more
A new approach to loyalty reveals hidden opportunities
Being a global brand creates great pressure on marketing teams to maintain the core brand's market position, or indeed achieve
The emperor's new clothes: technology is useless if consumers can't use it
'The new net boom,' announces Fortune. In California, venture capital is flowing. After five years in the doldrums, tech is back. And it's back big time.
Measuring marketing communications: concentrate on outcomes, not outputs
An agency colleague told us a story about meeting with the KFC franchise marketing board – a group that represented
Net benefit: how the internet is transforming our world
Think back just 13 years. The year is 1993. John Major is Prime Minister. The Tories are in government. Tony
Case study: word-of-mouth marketing
A leading high-street retailer wanted to expand its branch network into individual towns. But first it needed to resolve a
Organic growth: seven principles that determine winners and losers
Organic growth is high on the agenda of both managers and shareholders. This is increasingly being reflected in financial reporting
What the Twitter fad tells us about humans and human behaviour
I don't believe that I am any more easily led or faddish than the next fella,
Branding in the internet bazaar - struggling for control in an uncontrollable world
In 1999 the Cluetrain Manifesto stated, 'Five thousand years ago, the marketplace was the hub of civilisation, a place to
I want my agency to make a profit
We work for advertisers, advising them on all aspects of their agency relationships. Whether we are working on a pitch