I don't believe that I am any more easily led or faddish than the next fella,

In 1999 the Cluetrain Manifesto stated, 'Five thousand years ago, the marketplace was the hub of civilisation, a place to

We work for advertisers, advising them on all aspects of their agency relationships. Whether we are working on a pitch

Green & Black's is the leading organic confectionery brand in the UK. Between 2002 and 2005, Green & Black's invoiced

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How do you unlock sales revenue by harnessing word of mouth? Forget the usual suspects – buzz, viral and stealth

The office Switchboard once connected me to a caller from a small business based in Reading. 'We're having rather a

Tom Stewart, editor and managing director of the Harvard Business Review, recently remarked that when CEOs are tasked with cutting

The Marketing Society defines marketing as 'the creation of customer-led demand, which is the only sustainable form of business growth'

As with all parts of the marketing and communications sector, the market research industry has spent the past decade considering

I've spent a lifetime in marketing creating new products, briefing new campaigns, starting new companies. I've worked in different sectors

THE MARKETING MASTERS

Philip Kotler, David Aaker, Jean-Claude Larreche,  Regis McKenna, Don Peppers and Martha Rogers, John Quelch, Al Ries

Despite all evidence to the contrary, the belief that a single number can be used to assess marketing performance is

This is the story of how communications changed the public face of a very public company. M&S is a national

I started work in advertising just over 30 years ago in October 1975. I remember well my first day at

It's true. Innovation funnels don't work. In fact, they stifle creativity and make innovation less likely to be successful.

But

THOUGHT 1: MARKETING COMMUNICATION PROCESSES ARE OVERLY REDUCTIVE TO THE POINT OF BECOMING SELFDESTRUCTIVE

All of us love our big

There seems to be a widely held and virtually unchallenged belief that, thanks to the internet, the nature of mass

It is a funny thing that people who write and think about strategy and about marketing almost never seem to

According to a 2004 Economist Intelligence Unit survey, 59% of senior executives in large companies said they had conducted a

There are ten simple – but not always obvious – social principles that I’ve found useful while working in digital