I don't suppose you remember William Kempe. He was very famous once. Between 11 February and 11 March 1600, he

Work is theatre and every business a stage,’ wrote James Gilmore and Joseph Pine in their 1999 book, The Experience

When consumers like a particular campaign, it is facetiously observed that they are ‘buying the advertising’ as well as the

The current 'one size fits all' commodity model is no longer fit for purpose. The future will need to be

The world of business is fast realising that creativity is too valuable to be left to the creatives. Whether the

Within an hour of being born, humans are busy copying and learning from the actions of those around them. Mark

Not so long ago public relations executives had to fight for a seat at the table to be heard, to

Attitudes and behaviour refuse to follow logical patterns, says Melanie Howard

Centuries after the Enlightenment there is still a mighty

As part of a group of IPA agencies, I recently completed a whirlwind tour of 18 of the most successful

Brand expert David Aaker examines the assumptions and resources required for two alternative growth strategies: concentrating on getting the brand

IN BARWISE and Meehan’s seminal book, Simply Better, the authors laid the groundwork for the ideas developed in this

Social marketing is complex and sophisticated and can be very effective. For example, the public sector behavioural-change campaign Change4Life, launched

• ‘We’ve got to keep the inertia going.’ (Nothing’s happening and I intend to keep it that way.)
• ‘Process re-engineering has

STEVEN JOHNSON is both an original and eclectic thinker. He has looked at innovation from an environmental perspective exploring the

The baying and mooing of marketing sacred cows being slaughtered can be heard emanating from the pages of Professor Byron

SHAUN SMITH and Andy Milligan’s latest book, Bold: How to Be Brave in Business and Win, follows the successful format

Technology creates pressures on marketers as well as the tools to relieve them. Reports, communications, planning, analysis and market research

There is a lot of talk in marketing, and quite rightly, about the difference between price and value. But there

As we move into what looks to be the most severe downturn most of us have worked through, we will

Judie Lannon talks to Jill McDonald, the Marketing Society’s Marketer of the Year, about how McDonald’s learned to listen.

JUDIE

Unfortunately, the value of brands, both in the consumer's mind as well as on the balance sheet, is not always