How we learn socially is key to marketing
Should public relations be part of marketing?
The consumer psyche: irrationality rules
What can we learn from firms in Silicon Valley?
Forget brand preference, go for brand relevance
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Story power + experience = brand legends
Never astride a fence
Call centres, CRM and cows: why modern service marketing is not like cattle farming
What the agency model can learn from other markets
Strategies from a new generation of challenger brands
New McDonald's gains momentum
Managing brands in recession: a CEO responsibility
Are your costs too low?
What price a strong brand?
A man with a plan
How to avoid the most interesting trends of 2010
Smart brands enlist to fight the war on waste