What you really mean

• ‘We’ve got to keep the inertia going.’ (Nothing’s happening and I intend to keep it that way.)
• ‘Process re-engineering has just become Service Quality Improvement.’  (Any generic phrase to justify what’s not happening to me.)
• ‘This is the new little black dress of marketing.’ (I am sexist and capable only of talking in riddles.)
• ‘You can’t ease the throttle back after six months – you need two years to get your head above the trench.’

(Driving fast in a trench is a long-term commitment.)

 Source: The Fifth Little Book of Business Bullshit – Kevin Duncan