The feminist agenda has been with us for over 30 years and we might have thought the subject was well

During these difficult economic times, the key is to ensure that consumers not only continue to want use your brand

Brands and branding have endured for years, centuries in fact. And despite dire predictions from some pundits, there really is

BACK IN 1955, starbursts were a sort of communications prophylactic. The Television Bill had been lengthily and fiercely debated: it

Demands for change, newness and freshness are constant in business, and balancing the short term and long term is a

Judie Lannon interviews MIKE HOBAN, customer and brand marketing director of Scottish Widows, about his experience of bringing marketing

There are always detractors when a high-profile brand takes a risk and does something a bit different – or heaven

We have looked at innovation a number of times, but in the cover story of this issue John Kearon takes

Diageo Marketing Director, PHILIP ALMOND talks to Judie Lannon about his career in marketing and how the culture, values and

We know what we think about brands. But what do brands think of us? Jeremy Bullmore speculates

I’ve written about

We need more case histories of brand failures, says Rory Sutherland

You know those women who occasionally hang around outside

The traditional connection between ‘marketing’ and ‘events’ is a curiously dysfunctional one. It conjures images of the cavalier executive impulsively

IN AGILE MARKETING Anthony Freeling successfully combines theory and practice and comes up with a neat concept. Agility is something

Ben Hayman urges brands to acknowledge consumers’ needs for optimism, against the odds

As An avid football fan, I know

Forecasting is always difficult in periods of disruption – and the communication environment is in just such a situation. C

IN RESPONSE  to C John Brady’s feature ‘A new view of the future of media landscape’ (Market Leader Q1

LAURIE YOUNG is a leader – and writer of several books – in UK professional services marketing and his co-author

Jeremy Bullmore says we shouldn’t worry if people are sceptical about marketing, it’s scepticism about the police that should concern

Keith Lucas looks at the dangers of alienating consumers with inappropriate product tie-ins

What does the man who plays a

JUDIE LANNON: Let's start by talking about how you got into marketing in the first place? Was it by design

On Friday 2 April 1993, Philip Morris cut the price of Marlboro cigarettes by 20%, to compete with generic cigarette