Since the 1970s, many consumer goods companies have been moving brands towards global propositions, but this is rarely appropriate for

Brand marketers would be forgiven for thinking that the world is out of control. Public scrutiny of brand behaviour is

In Korea, 'bali, bali' isn't a reference to a tropical island so good they named it twice – it's a

Virtually all organisations from IBM to HP to Unilever to CitiGroup, are collections of silos – organisational units that have

The question about the future of social networking should remind us how dependent marketing has become on insights from the

In the heady days of late summer last year, before the world as we knew it collapsed, I was very

The practice of marketing is being diminished and increasingly misunderstood by an over-emphasis on communications, says David Whiting

When did

Internet overtakes television to become biggest advertising sector in the UK – IAB, October 2009

So that's that, is TV

In 1973, British households were spellbound by a TV ad from Cadbury's. It featured a family of aliens, the Smash

You can pick your brands and you can pick your friends. But if you're a marketer; can you pick your

In the archive of 50 golden brands, it was a year of wonder women, golden cigarettes and the Atari 2600

It’s time that marketers broke free from the restrictions that are imposed by business language and devised a vocabulary that

Tango’s ad ‘You know when you’ve been Tango’d’ slapped its way onto the TV screens. Featuring a man

Many businesses are looking outside their own industries for marketing talent. This is an excellent opportunity for marketers to swap

The digital arena provides a direct route to consumers and, because responses can be easily measured, marketers can report that

THE QUESTION of how much control we, as marketers and brands, should hand over to the consumer in relation to

All transactions involve games. Rory Sutherland analyses the short versus the long game in business, and wonders if the instinct

Peter Field describes an ingenious analysis of cases from the IPA awards and Gunn report that puts to rest any

Lemon. If there was one word that summed up marketing and advertising in 1961, it was lemon.

In the US

The Brand Learning WheelTM is a simple model to help organisations appreciate what building marketing excellence requires in practice and

I've never forgotten the trailer for Alfred Hitchcock's Psycho. If you've never seen it, go to www.youtube.com/watch?v=EzAnE4zuYuA. Why don't