In 1991 Stephen King wrote a prescient article predicting, among other things, the rise of the ‘corporate brand’ in coming

Radical innovations almost invariably come from outsiders – revolutionary entrepreneurs whose style, culture and management are inimical to large, stable

If any single word defines the consumer benefit of a market-based society it is ‘choice’. It is rooted in our

Fru Hazlitt discusses the anticipated and real impact of the digital age on TV production, transmission and revenue streams

EvEry

Successful entrepreneur Luke Johnson acknowledges that researching the psychological make-up of entrepreneurs is difficult, but here he offers some tips

Every agency wants to be bigger, to offer new services, to attract better staff and to serve more demanding, high-profile

At the end of 2007, Radley + Co, makers of distinctive handbags branded with a small Scottie dog, exchanged hands

The downturn is the catalyst for a number of different trends in electrical goods retailing; Richard Jenkings summarises the key

The techniques and methodologies of brand valuation have had a dramatic impact on business. Generally this has been positive, with

Of the many challenges facing marketers, one of the most intractable is simply deciding where the marketing budget should be

Corporate social responsibility has been a complete failure at seriously addressing the real issues of sustainable business practices, says Dr

ANDREW MELSOM offers a selection of opening lines to get you started in any digital conversation. After that, good luck

So desirable is brand leadership that a whole literature of 'challengership' has grown up. Indeed, so seductive and inspiring have

WHEN WE THINK of India and China, a huge variety of popular perceptions and images come to mind, captured in

Rory Sutherland argues that mechanistic processes, artificial dichotomies and the urge to compartmentalise are alien to creative activity

One thing

How does it feel to be the customer when your heart is being operated on? Hugh Burkitt describes his recent

The best advice i ever got … Business is about relationships. the worst advice i got … I was once

The role played by customer insight professionals should determine their position in the organisational structure. Melanie Howard provides an interesting

We feel we must justify our choices logically. But Rory Sutherland says instinctive decision-making is  what we do naturally and

How are you feeling today? Are you feeling noble? Even saintly? Probably not. Well maybe you should be. Because marketing

Communicating with ourselves is now as important as communicating with other people. Melanie Howard describes a trend called The Quantified