Kate Cox, Denise Turner, John Crowther and Tracy Hubbard examine how advertisers have coped with the notion of

I once launched an advertising agency with the snappy name Delaney Fletcher Delaney Slaymaker Bozell. Naturally this appellation was the

The words 'free' and 'open' are fundamental values that were built in to the DNA of the World Wide Web

Kellogg School of Management, Northwestern University The venerable Peter Drucker was an early fan of the new field of marketing

As is well known, managing creative employees is rather like shepherding herds of cats. By 'creative', I mean those men

There are some hard truths in the energy market: first, there is a steep change in the demand for energy

The first computers were the size of a room, and ever since they have been becoming ever smaller and more

In this article – based on the Demos Atlas of Ideas project – Leadbeater and Wilsdon argue that the West

Next month, April 2060, will be the 10th anniversary of my appointment as interplanetary co-ordinator at Google. I recently made

Communication campaigns traditionally have been divided between two types of activities: ‘above the line’ brand building and ‘below the line’

1 Jimmy Savile and Margaret Thatcher celebrated New Year’s Eve together for 11 years in a row.

2 Young Chinese

Meetings, as everyone knows, are cul-de-sacs down which creative ideas are often lured and then quietly strangled. Or as professor

1 It’s said that a priest saved a young Hitler from drowning.

2 The average hug lasts three seconds.

3

Recent research impressively documents what we instinctively feel: brands that represent an ideal have more-committed employees and a markedly better

The first question people often ask is: ‘Who is Reckitt Benckiser?’ Our company name may not be familiar but our

IN THE Quarter 3 issue of Market Leader (p55), Julian Saunders signs off with the comment that ‘maybe HR needs

A BOOK that seems to me unfairly ignored in the current vogue for ‘behavioural economics’ is Robert Cialdini’s Influence: The

 Many digital experts predict an imminent transition to non-linear television – video on demand (VOD). Patrick Barwise clarifies the definitions

the best advice i got … Was from John Hegarty: do interesting things and interesting things will happen.

the worst

Definitions of ‘creativity’ are elusive. Here, Paul Feldwick examines what exactly aesthetics contribute to our appreciation of the world –

The year 2008 may be remembered as the one when numbers finally lost their capacity to shock. At the beginning