the best advice i got … Was from John Hegarty: do interesting things and interesting things will happen.
the worst advice i got … Was from a creative director who told me to go out and sell a creative campaign to a client and not to come back till the job was done.
don’t underestimate … The importance of long-term relationships.
don’t overestimate … A bad situation. You can diffuse things just as quickly.
the experience that taught me most … Is being lucky enough to have my own agency and building it up with my partners.
the most fun i had … Was, and is, developing the culture at Karmarama.
the worst moment … Was unsuccessfully investing in a property scheme. Stick to the things you know.
My peak career experience … Karmarama winning Agency of the Year, Sunday Times best company to work for, and becoming IPA president in the same month.
Nicola Mendelsohn is chairman and partner at Karmarama
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