It is an incontrovertible fact that people want and need famous people and brands. We have looked for role models

Marketing Expenditure is growing faster than ever before, fuelled by corporate growth objectives that seek to launch new products, reach

In large brand-led organisations there is typically significant tension between the finance and marketing departments. The finance team frequently ask

JUDIE LANNON:

There have been a number of wide-ranging changes in the payment business over the last few years

Pressed for measures, it is sales and cost trends, numbers of qualified staff and so on that are usually the

In marketing, the world is always 'new and improved'. Every day, thousands of ads run in every conceivable medium giving

The broad history of consumer culture has been largely concerned with the evolution of goods from commodity status to the

'No one packs my bags at the supermarket any more.'

'Is anyone going to let me check out of this

Pensions are a bit like root canal fillings: not something you want to think about unless absolutely necessary. That time

Service-sector branding is a delicate art, akin to theatrical scriptwriting. Overscript, and you risk dehumanisation and audience alienation. Underscript and

After a false start when dotcom success was measured by the cash burn rate, reality has resumed and genuine web

As every advertising person under the age of 65 knows, television is advertising and advertising is television. And since there's

As we approach what is increasingly looking like a recession in the UK, it is timely to review the state

THERE ARE SOME subjects that don’t get talked about because they’re not worth talking about. And there are some subjects

The feminist agenda has been with us for over 30 years and we might have thought the subject was well

During these difficult economic times, the key is to ensure that consumers not only continue to want use your brand

Brands and branding have endured for years, centuries in fact. And despite dire predictions from some pundits, there really is

BACK IN 1955, starbursts were a sort of communications prophylactic. The Television Bill had been lengthily and fiercely debated: it

Demands for change, newness and freshness are constant in business, and balancing the short term and long term is a

Judie Lannon interviews MIKE HOBAN, customer and brand marketing director of Scottish Widows, about his experience of bringing marketing

There are always detractors when a high-profile brand takes a risk and does something a bit different – or heaven