It is an incontrovertible fact that people want and need famous people and brands. We have looked for role models

Marketing Expenditure is growing faster than ever before, fuelled by corporate growth objectives that seek to launch new products, reach

In large brand-led organisations there is typically significant tension between the finance and marketing departments. The finance team frequently ask

JUDIE LANNON:

There have been a number of wide-ranging changes in the payment business over the last few years

Pressed for measures, it is sales and cost trends, numbers of qualified staff and so on that are usually the

In marketing, the world is always 'new and improved'. Every day, thousands of ads run in every conceivable medium giving

The broad history of consumer culture has been largely concerned with the evolution of goods from commodity status to the

'No one packs my bags at the supermarket any more.'

'Is anyone going to let me check out of this

Pensions are a bit like root canal fillings: not something you want to think about unless absolutely necessary. That time

Service-sector branding is a delicate art, akin to theatrical scriptwriting. Overscript, and you risk dehumanisation and audience alienation. Underscript and

After a false start when dotcom success was measured by the cash burn rate, reality has resumed and genuine web

As every advertising person under the age of 65 knows, television is advertising and advertising is television. And since there's

As we approach what is increasingly looking like a recession in the UK, it is timely to review the state

Every agency wants to be bigger, to offer new services, to attract better staff and to serve more demanding, high-profile

At the end of 2007, Radley + Co, makers of distinctive handbags branded with a small Scottie dog, exchanged hands

The downturn is the catalyst for a number of different trends in electrical goods retailing; Richard Jenkings summarises the key

The techniques and methodologies of brand valuation have had a dramatic impact on business. Generally this has been positive, with

Of the many challenges facing marketers, one of the most intractable is simply deciding where the marketing budget should be

Corporate social responsibility has been a complete failure at seriously addressing the real issues of sustainable business practices, says Dr

ANDREW MELSOM offers a selection of opening lines to get you started in any digital conversation. After that, good luck

So desirable is brand leadership that a whole literature of 'challengership' has grown up. Indeed, so seductive and inspiring have