It is an incontrovertible fact that people want and need famous people and brands. We have looked for role models

Marketing Expenditure is growing faster than ever before, fuelled by corporate growth objectives that seek to launch new products, reach

In large brand-led organisations there is typically significant tension between the finance and marketing departments. The finance team frequently ask

JUDIE LANNON:

There have been a number of wide-ranging changes in the payment business over the last few years

Pressed for measures, it is sales and cost trends, numbers of qualified staff and so on that are usually the

In marketing, the world is always 'new and improved'. Every day, thousands of ads run in every conceivable medium giving

The broad history of consumer culture has been largely concerned with the evolution of goods from commodity status to the

'No one packs my bags at the supermarket any more.'

'Is anyone going to let me check out of this

Pensions are a bit like root canal fillings: not something you want to think about unless absolutely necessary. That time

Service-sector branding is a delicate art, akin to theatrical scriptwriting. Overscript, and you risk dehumanisation and audience alienation. Underscript and

After a false start when dotcom success was measured by the cash burn rate, reality has resumed and genuine web

As every advertising person under the age of 65 knows, television is advertising and advertising is television. And since there's

As we approach what is increasingly looking like a recession in the UK, it is timely to review the state

Derek Williams, former Managing Director of Cadbury Schweppes, and veteran of recessions past, takes a look at the current scene

Consider the tools that anyone with online access has at their disposal today: Wikipedia and others for collaborative authoring, Facebook

It is no secret that the past 20 years have seen a major decline – some would say the slow

This idea of brands functioning as corporate assets, rather than expenses, might seem obvious now, but was the basis for

Warren Buffett recently revealed that when he plays online bridge against Bill Gates, the founder of Microsoft assumes the nom

The shift in power between consumer and producer brought by the new technologies has implications for organisations and the control

This article is reprinted from the latest WPP Annual Report and Accounts, with kind permission. It expands on a theme

'The best things in these sermons are as old as the hills,' wrote Seymour Eaton 103 years ago. These are