The Long Tail – How endless choice is creating unlimited demand
Does empirical science have a place in marketing?
New research to quantify the linkage that really matters
How to win friends and influence people
How to improve your new product success rate
Beyond brand management
Marketing without waste: how to stop spamming people
How to be a customer champion: turning insight into action
Managing brands in the oil industry: the case for demerger
China's big problem: growing old before growing rich
Don't shoot the advertising
Is Mr C really Mr K or only Sunny D? Should we blame marketing for political spin?
Bertrand Russell May Not have Invented the Internet, but He Certainly Wrote the Brief For It
'Treating Customers Fairly': Another Catch-22 Idea from the Regulators
Is Sustainable Marketing the Route to the Boardroom?
Professional Services Marketing: An Oxymoron and an Irony
How Dove Changed the Rules of the Beauty Game
Unilever Champions the Power of Big Brand Ideas
Breakthrough Creativity: A Blend of Art and Science
A True Story: The Birth of a Great Campaign
Technology Services Marketing Gets Its Act Together