American football

The value of having a brand voice that can speak up

Chris West, CEO at Verbal Identity, the copywriting and tone of voice consultancy, explores the topic, with examples from Nike, TOMS' Blake Mycoskie, HSBC and X, Alphabet's Moonshot Factory

A Nike athlete takes a knee. A razor brand takes a stand.

We instantly know why they’re doing it, so we waste no time piling on in social media, signalling our own virtue.

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