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Reactive to proactive: decision-making with purpose

Siegel+Gale's James Withey says, with Covid-19, purpose has more relevance than ever

As 2021 appears on the horizon, we look forward to hopefully regaining a sense of control at some point.

Both brands and customers alike have been in reactive mode, changing business strategies and life plans as lockdown levels fluctuated. As 2020 went on, people turned to businesses to help them get the things they previously took for granted done.

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