Putting the b into bravery

From everyday bravery to the John Wayne effect... The Behavioural Architects' Crawford Hollingworth and Sarah Murray explore how insights from behavioural science and neuroscience might bring out the bravery a little more in all of us

In the complex world we live in we face significant challenges, be these from new Global threats, new challenger business models, new social structures or societal expectations. In this new context bravery is not an option, but rather a necessity.

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